It has been another exciting month at the home of the BTI Connectors - our Streetsville Studio! Here are some of our highlights from November.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Aussie Dating: Finding Genuine Connections
When it comes to dating, finding genuine connections can sometimes feel like searching for a needle in a haystack. With busy schedules, limited social circles, and the rise of online dating, it can be challenging to meet someone who truly aligns with your values and interests. However, for those looking for love in Australia, there are plenty of opportunities to forge meaningful connections. Whether you’re a local or an expat, the diverse dating scene in Australia offers something for everyone.
Australian Lovezoid is a popular online dating platform that caters specifically to individuals looking for genuine connections in Australia. With a large user base and advanced search features, Lovezoid makes it easier than ever to find someone who shares your passions and values. Whether you’re looking for a casual fling or a long-term commitment, Lovezoid’s comprehensive profiles and matching algorithms ensure that you’re connected with compatible individuals.
Exploring Australia’s Vibrant Cities
Australia is home to some of the world’s most vibrant cities, which provide ample opportunities for meeting new people and exploring potential romantic connections. From Sydney’s iconic landmarks to Melbourne’s thriving arts scene, there’s no shortage of exciting date ideas. Whether you prefer a romantic beach stroll, a night out at a trendy bar, or an adventurous hike in the stunning Australian wilderness, the possibilities for memorable dates are endless.
One of the great advantages of dating in Australia is the multiculturalism that permeates the country. With a diverse population, you can expect to encounter people from all walks of life, bringing together a rich tapestry of cultures and experiences. This diversity creates a unique dating landscape, where you can learn and grow with your partner while embracing different perspectives and traditions.
Outdoor Activities and Adventure
Australia’s breathtaking landscapes and outdoor activities offer the perfect backdrop for building genuine connections. Whether you’re exploring the Great Barrier Reef, hiking in the Blue Mountains, or surfing along the Gold Coast, these shared experiences can deepen the bond between you and your date. Outdoor activities not only provide an opportunity to connect on a physical level but also allow you to engage in meaningful conversations and create lasting memories.
For those seeking a more adventurous dating experience, Australia offers a wide range of thrilling activities. From skydiving and bungee jumping to hot air balloon rides and quad biking, these adrenaline-pumping adventures can bring you closer together and create a strong foundation for a genuine connection.
Embracing the Aussie Lifestyle
The laid-back and friendly nature of Australians makes it easier to connect with others on a genuine level. Aussies are known for their love of the outdoors, sports, and socializing, creating a welcoming environment for dating. Whether it’s a casual BBQ in the backyard, a beachside picnic, or cheering for your favorite sports team at a local pub, embracing the Aussie lifestyle can lead to authentic connections.
Furthermore, Australians value honesty and openness, which are essential for building genuine relationships. Australians tend to be straightforward and direct in their communication, allowing you to express yourself freely and establish a deeper connection with your partner. This cultural trait fosters an environment where both parties can be genuine and build a strong foundation for a lasting relationship.
Conclusion
Finding genuine connections in the Australian dating scene is possible with the right mindset and approach. Whether you’re exploring the vibrant cities, engaging in outdoor activities, or embracing the Aussie lifestyle, there are plenty of opportunities to meet like-minded individuals who are looking for something real. With platforms like Australian Lovezoid providing a tailored dating experience, your search for a genuine connection is made easier. So, why not dive into the exciting world of Aussie dating and embark on a journey to find a meaningful relationship?
Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers
When one of our clients, affresh™ appliance cleaners (owned by Whirlpool Canada), wanted to increase brand awareness and product trials for a relatively new brand, BTI launched an integrated marketing campaign with a contest and coupons as the most effective way to reach consumers and educate them on the benefits of the new product.
BTI wanted to ensure that the target market received the messaging in the medium of their choice – print and/or digital (online) mediums. The end goals of the Fresh Start Event campaign were to:
- Drive consumers to the microsite where they could enter a contest to win over $20,000 in prizes and learn more about the product via a soft sell approach. Consumers entered the contest by reading an appliance cleaning tip and answering a simple question. They continued to be engaged with the brand by reading a tip on a daily basis to earn more contest entries.
- Encourage product trials by providing online and printed coupons
Working within the budget and timeframe, BTI created, designed, developed and launched the following tactics to meet the needs of the brand activation:
- Campaign theme and related branding
- The microsite to administer the contest, product tips and social sharing exceeding all expectations with one million unique page views with over 100k visitors
- Free Standing Insert (FSI) with a coupon distributed across Canada resulting in over 10 million impressions
- In-store coupon distributed to 3 national chains with over 10 million impressions
- Online coupon with a 15% download rate exceeding comparable products. Messaging also drove consumers to the microsite.
- Web banner ads on various sites to drive traffic to the microsite
- Email campaigns sent to over 200,000 opt-in customers with an industry high open and click thru rates
- BTI managed the contest during the contest period, the communication with winners on a weekly basis and provided reports to the client on the progress of the campaign
The end result of the campaign exceeded all metrics and led to an increase in new signups of over 15,000 customers. Daily engagement resulted in almost 150,000 contest entries, far exceeding the outcome of similar CPG contests. The success of this campaign resulted in the client running the contest again in 2012 with similar tactics and results the 2nd time around.
Watch this short case study video of the affresh™ appliance cleaners Fresh Start Event campaign tactics and results.
BTI’s creativity and execution expertise allowed the brand to come to life for thousands who had never heard of the brand before.
Are integrated campaigns right for you? Let BTI assess your needs to create the most effective campaign to meet your brand objectives.
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