KitchenAid

A New Era in Kitchen Design

Challenge

Showcase in-store the entire new KitchenAid product lineup to encourage consumers to purchase complete kitchen suites and assist retail associates through the sales cycle.

Solution

BTI conceptualized and developed tangible, modular flipbooks that allowed consumers and retail sales associates alike to flip through a selection of appliance pages to build their optimum kitchen suite. An upscale kitchen was designed and rendered to showcase the various kitchen suite combinations in-line with the premium KitchenAid brand story.

Result

The flipbook was a hit amongst retail sales associates, as well as, customers and received an overwhelmingly positive reception. This simple yet innovative companion tool, resulted in KitchenAid seeing a substantial increase in complete kitchen suite sales.