KITCHENAID
Culinary Video Engagement In-Store
Introducing the Dual Fuel Commercial-Style Range
Challenge
With the launch of the KitchenAid Dual Fuel Commercial-Style Range within Best Buy stores, it was imperative to draw consumers’ attention to the product features and benefits offered in this professional-style product. With the fierce competition of major kitchen appliances available from a variety of brands, this product needed to stand out among the rest.
Solution
BTI conceptualized, directed, and produced a looping video to play in Best Buy stores near the respective KitchenAid range models floored. Using insights provided by the product team we put our focus on showcasing powerful performance features and culinary style meal prep to resonate more personally with those who cook with passion. The relationship of the treatment of imagery and text on screen was thoughtfully paired and timed since audio was not permitted.
Result
The videos, produced in both English and French, ran in Best Buy stores across Canada. Best Buy saw a rise in sales for KitchenAid ranges which was strongly correlated to the implementation of the video presence.
