Momentum builds through the moments that bring a team together. This quarter, we’re celebrating progress, connection, and a few behind-the-scenes highlights from life at BTI.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Launching a New Era of Kitchen Design
Successful product launches are multi-layered executions that start long before the product itself ever hits the shelf.
Before the public is introduced to a new product, there should already be a great deal of momentum and excitement gained amongst sales teams both internally and at the retail store level. This ensures that when the product does come to market, all parties are educated and inspired to help customers make the right choice and ultimately increase sales.
To assist KitchenAid in launching their totally redesigned kitchen appliance line-up, BTI got involved in all stages of the product launch.
First, in order to introduce the internal sales staff at Whirlpool Canada to the new line and generate excitement among key dealers, we developed the launch theme and event material for their sales and dealer events, including invitations, display graphics and event giveaways.
Next, in the months leading up to the in-store product launch, we created and managed a national training roadshow for retail sales associates in 6 major cities across Canada. Read more about how we brought this great event to life.
Finally, with the sales associates on board and armed with detailed product knowledge, we turned our efforts to the customer’s in-store experience with the development of consumer promotions and unique product POP material.
All of these tactics were part of a bigger picture which included online and print advertising, a revamped website and mobile app, product catalogues and a media event.
As a result of these efforts, KitchenAid experienced a great response to their new product line-up from all audiences, and sales of the new appliances have been considerably higher than projected.
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News From The Studio – February 2026
Practicing what we preach and kicking off 2026 with in-depth planning. At BTI, strategic planning is a cornerstone of how we align our purpose, set bold goals, and activate meaningful progress. Every year, our team gathers to chart the course ahead, translating our long-term vision into focused quarterly goals, actionable...
