LIVING ARTS CENTRE

LAC Is The Place To Be

Executing Marketing Strategies through Multiple Channels

Challenge

As the cultural hub of Mississauga, The Living Arts Centre was faced with the next steps after BTI’s rebranding of the iconic arts and entertainment centre. With softening sales, LAC tasked BTI with bringing the brand to life across all media elements to provide the internal creative team with a consistent look and approach they could use.

Solution

BTI stepped up to the challenge by first reviewing all the current elements LAC used internally as well as what they used to advertise the centre to consumers. Instead of a traditional sneak-peak multi-page brochure, BTI recommended a highly intrusive 8×11 roll-fold resulting in 8 pages of a colourful, graphic template the team used to populate the performances for consumers to buy early tickets to upcoming events. Additionally, BTI recommended replacing the full season direct-to-home brochure which had little staying power in the home with a calendar style brochure which would ensure it remained in the household as both a brochure and a working family calendar. 

The design was extended to a variety print material including jumbo hanging vertical banners and posters. BTI also created radio ads, video ads for Facebook and Instagram, plus banner ads aired on CP-24.

Solution

BTI developed a logo that is bold, contemporary and symbolic. The new logo reflects the vibrancy, diversity and connectivity of the centre and the surrounding community through the use of distinct colours, architecturally inspired shapes and a dynamic logo system that allows the logo to adapt and evolve in different applications.
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Result

The result put in place a solid, branded look and feel to the LAC brand across all marketing materials. Building a consistent template ensured the internal team had the direction to develop their own materials based on the guidance BTI’s creative provided. By transforming the traditional brochure into a roll-fold and into a calendar allowed a new way for audiences to engage with LAC and learn about its offerings. 

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