As we near the end of another year, we like to take time to reflect on the milestones, achievements, and lessons that have shaped our 12 month long journey this year. At BTI, each year is more than just a collection of days; it’s a testament to our purpose-driven values,...
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
From Launch To Success: BTI Empowers Entrepreneurs, Startups & Scale-Ups
In navigating today’s rapidly evolving business landscape, entrepreneurs, startups, and scale-ups face challenges in distinguishing their brands amid competition. Effective marketing becomes crucial to reinforce their value proposition. This blog offers a strategic marketing checklist to aid new businesses in scaling. Readers can explore how BTI supports entrepreneurs through initiatives like the VOICE Grant Program and delve into success stories illustrating our expertise in propelling startups to success.
Charting Success: BTI’s Strategic Marketing Guide For New Businesses
BTI acknowledges that new businesses, whether at startup or scale-ups stages, need strategic marketing solutions to navigate limited resources, gain a competitive edge, build brand awareness, and scale effectively. Our checklist below provides clarity, aligning efforts with business goals for maximum impact.
✅ Outlining Clear Brand Strategies: Clear brand strategies are essential for startups to establish identity, differentiation from competitors, and trust with customers. Consistent communication and a strong foundation are crucial for long-term success in the competitive market.
✅ Defining Brand Identity and Messaging: Crafting brand identity and messaging extends beyond logo creation, delving into creating memorable and distinctive storytelling. It guides communication consistency, connecting startups with the right audience and enabling a solid reputation for success.
✅ Establishing Brand Presence: A strong brand presence is vital for any business, regardless of stage. It means optimizing platforms like websites and social media. A user-friendly website acts as a digital storefront, while social media enhances interaction and outreach, ensuring broad visibility and engagement with the audience.
✅ Prioritizing Marketing Efforts: Effective marketing requires strategic planning, regardless of budget. Startups must target their audience precisely with market insights. Prioritizing resonant campaigns ensures messages reach the right audience, maximizing impact and engagement—crucial for startup success.
✅ Leveraging Strategic Collaborations: Strategic marketing collaborations are vital for entrepreneurs and startups, offering access to resources and expertise. Partnering strategically amplifies brand visibility, expands market reach, and maximizes resources, which is crucial for thriving in competitive landscapes and ensuring startup success.
✅ Utilizing Fractional CMO Services: A fractional CMO is an outsourced, part-time strategic marketing leader whose guidance and expertise new businesses can utilize to accelerate growth and market entry without requiring a full-time commitment.
Equity-Driven Initiative For Underrepresented Entrepreneurs: BTI’s Voice Grant Program
At BTI, our core values have led us to launch the VOICE Grant Program, an initiative aimed at fostering equity. It ensures fair access for underrepresented business owners, tackling systemic barriers. Specifically addressing the challenges in marketing strategy and branding, this program offers support and grant funding to nurture innovative ideas and visions. Here’s how the program supports underrepresented entrepreneurs by leveraging BTI’s strengths:
👉 Grant Funding: Ten selected underrepresented entrepreneurs can access the business grant, covering 50% of eligible costs ranging from $10,000 to $25,000 for marketing strategy and branding. This financial boost can turn a promising idea into a successful venture.
👉 Expert Guidance: Participants receive expert guidance from BTI’s seasoned marketing professionals. Whether it’s marketing strategies, creative solutions, or launch campaign executions, entrepreneurs receive tailored support in their specific areas of need.
👉 Personalized Support: With extensive industry experience, BTI provides customized assistance to each entrepreneur. Whether operating in B2B or B2C sectors, business owners receive tailored support aligned with their industry requirements, facilitating informed decisions and accelerated growth.
👉 Support from BTI’s Network of Partners: Program participants can benefit from our broad range of strategic and vendor partners in digital services, media, printing, and beyond, simplifying all their branding and marketing needs. Our partners can play a key role in streamlining the execution of marketing tactics for all participants.
Success Stories: Inspiring Journeys With BTI
📈 Chaska: The founder of Chaska, reached out to BTI for help with launching an Indian street food restaurant as well as strategizing and building a memorable brand, website, and marketing collaterals. Through comprehensive market research, BTI identified key elements that resonated with Chaska’s target audience. With this insight, we developed strategic branding and creative assets that perfectly matched their market needs. As a result, Chaska opened 12 new franchises and became a local favourite, significantly expanding their successful business.
📈 Redecan: A family-run cannabis business, Redecan, approached BTI seeking our expertise to establish and enhance their marketing efforts, recognizing the value we could bring to their team. They had no existing marketing team and needed our support to get the best out of their marketing efforts. We implemented a mix of traditional and innovative marketing strategies and built a dedicated national sales team to drive their growth. Our comprehensive approach significantly boosted their market presence and dominance in the cannabis industry. Within a year, Redecan was acquired by a major company for well above their desired goal, thanks to the strong market position we helped them achieve.
Starting a new business or scaling an existing one requires more than just a great idea. It needs effective marketing strategies, targeted campaigns, and a strong brand identity. At BTI, we’re dedicated to supporting entrepreneurs with tailored solutions for success. From our marketing services to the Voice Grant Program, we’re here to help new ventures scale and thrive.
Looking to build a strong brand identity for your new business? In need of a new website? Or do you need some guidance from experts in a branding and marketing agency dedicated to supporting new businesses?
Contact BTI today, and let us help you turn your big vision into reality.
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News From The Studio – November 2024
November has been an inspiring month of growth and collaboration for the BTI team as we shared ideas, aligned our vision, and laid a strong foundation for the future. It's been a powerful reminder of our collective drive and teamwork.
Purpose-Powered Rebrand
Rebranding goes beyond a simple logo or logo update; it requires refreshing your brand identity to ensure it remains relevant, resonates with your audience, and reflects your evolving values and mission.