We Connect People To Brands And Brands To People
We build brands through insights and strategy, executing using fully integrated marketing solutions. Our approach is to change consumer behaviour and buying habits. The BTI CI (Creative Intelligence) process ensures that your objectives and KPIs are identified, met and exceeded with a meaningful and lasting impact.
Learn more about each area of our marketing expertise below.
Curiosity Breeds Discovery
Unpacking relevant consumer insights, means constantly updating our knowledge bank, and staying relevant by gathering market research and white papers, and conducting focus group discussions. An understanding of consumer behaviour and market trends based on real data is the first step to developing a creative strategy that will connect.
Competitor Analysis
Trend Analysis
Ethnography
Focus Groups (Qualitative)
Surveys (Quantitative)
Brand Audit
Journey Mapping
Mystery Shoppers
Store/Packaging Audits
Clarity of Focus
To get to where you want to be begins with a roadmap…strategy. Whether it’s a deep dive, an outsider’s review of your plans, a market assessment or a competitive analysis, we can support your strategic needs. A map to success is essential if you want to reach your goals. We are uniquely suited with over 25 years of C-suite, startup and NPO experience to help get you to where you want to be.
Coaching & Facilitation
SWT/SWOT Analysis
Persona Development
Brand Strategy
Positioning Statement
Go-to-Market Strategy
CSR Strategy
DEIB Strategy
Marketing Plans
Bridging the (Resonance) Gap
Building a successful brand means developing a consistent visual style and voice that connects with people across all channels. Our mission is to build strong, memorable and sustainable brand stories which are a true reflection of your existence, values and offering.
Name Generation
Brand Foundations
Brand Story
Brand Promise
Brand Mantra/Tagline
Logo Development
Visual Identity
Brand Voice & Tone
Brand Book
Unified and Seamless
Delivering brand messaging using a fully integrated mix of marketing services for consumers to interact with the brand, while ensuring that communication strategies are consistent across all channels.
Integrated Marketing Communication (IMC)
Advertising and Promotion
Marketing Campaigns
Public Relations
Direct Marketing
Broadcast Marketing
Digital Media
Social Media Marketing
Guerrilla Marketing
Thriving in the Digital Age
In the age of digital marketing, traditional marketing is not dead. Developing ideas, and bringing them to life by putting ink to paper, placing images on highways to hallways, and bringing authenticity to a brand through sight and sound, can still drive more customers through effective strategy.
Print Marketing
Television and Radio
Direct Mail
Telemarketing
Package Design
Point of Purchase (POP)
Brochures & Sell Sheets
Product Catalogs
Outdoor Advertising
Print Advertisements
Annual Reports
Promotional Products
Connecting Through Tech
Bringing brave ideas to life with technology, our dedicated digital team gives brands a strong and sustainable online presence that connects with customers at home, in-store and anywhere.
Websites
Campaign Microsites/Landing Pages
Mobile App Development
SEO, SEM & Analytics
Online Marketing & Advertising
Social Media Activation & Nurturing
Augmented Reality (AR) & Virtual Reality (VR)
Artificial Intelligence (AI) & Machine Learning (ML)
Content Marketing
Email Campaigns
Motion Graphics
Influencer Marketing
Leaving a Lasting Impression
Immersing your audience with an engaging and exciting brand experience creates meaningful connections with your brand and positions your brand top of mind.
Event Planning
Roadshows
Sales Conferences
Environmental Design
Space Planning
Retail Displays
Tradeshow Booths
Retail Merchandising
Sampling Programs
Street Teams
Vehicle Graphics
Pop-Up and Brand Activations
Engage, Educate and Inspire
From training videos, to commercials, and everything in between, we produce high quality video content for a professional reflection of your brand that drives millions of clicks and views.
Commercials
Event Videos
Brand Videos
Recruitment Videos
Corporate Videos
Animated Videos
Explainer Videos
Training Videos
Product Videos
Aerial Cinematography
Short-form Videos
Sizzle Videos
