Maytag Canada

What’s Inside Matters

Challenge

Create point-of-purchase materials aligned with the brand’s in-store activation strategy to inform consumers of Maytag’s line of new appliances.

Solution

BTI designed branded point-of-purchase materials to place on appliances to improve the consumer shopping experience. Big and bold typography was used consistently to reinforce Maytag’s strong, practical, and dependable identity. Badges such as “Fingerprint Resistant Stainless Steel” and “10 Year Limited Parts Warranty” were used to distinguish themselves from competitors and large decals were used to emphasize specific product features and benefits.

Result

Eye-catching POP engaged consumers to interact with the appliances pre-purchase and assisted the retail sales associates in completing the transaction. As a result, sales have exceeded expectations for the new launch.