Canada’s demographic landscape is changing, and with it, consumer expectations. Today, one in four Canadians is an immigrant, and that number is expected to grow over the next decade. For brands, it’s no longer enough to simply be seen. Marketing must evolve.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Mississauga Agency, BTI Brand Innovations Expands To The US
Grab your Nexus card and pack your bags, BTI is officially extending its full-service creative and marketing offerings across the border.
“As a small business owner and serial entrepreneur, the expansion of BTI has always been one of my goals for the business,” says Parveen Dhupar, BTI Chief Creative Officer. “With my Mississauga team, the foundation for an international business has been in place for a long time. When the opportunity presented itself to open offices with some amazing new senior leadership partners, I knew it was now or never.”
BTI operations officially expanded to Chicago in the spring of 2018. Projects in the Windy City will be spearheaded by our Vice President, Chicago, Farissa Knox. As BTI’s Eclectic Amplifier, Farissa is passionate about consumer behaviour behind media consumption. She is a local expert in developing media strategy, having worked with big brands such as Target and FedEx, as well as for community initiatives involving both municipal and state governments. She is the founder and CEO of RLM Media and is currently serving BTI clients near and far with her unique skill set and strategic counsel.
BTI New York will be officially opening its doors in winter 2019 and is led by our Vice President, New York, Sam Khanna. An Eclectic Miner, Sam is a seasoned business development specialist with over 35 years of experience growing and refining businesses from a variety of industry sectors. His previously held senior positions at IBM and the North American unit of the Unisys Corporation make him the perfect fit for BTI leadership in The Big Apple.
While Toronto (Mississauga) is, and always will be the home of BTI, expanding our full-service agency offerings into the competitive markets of these metropolitan cities is just the beginning. Our current and future expansion plans give us the opportunity to provide our clients with local and international strategies, lead by the best in the business in Canada, the US and beyond.
Want to learn more about how BTI’s US expansion could compliment your business? Contact Parveen today!
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