Serving Up Food Market Answers


A national TV campaign is about to hit the airwaves, but there is an essential question that needs to be answered BEFORE the ad is on air. Who you going to call? BTI!!! As M&M Food Market was ready to launch a coast to coast TV ad supporting their 18 month re-brand and store make-overs, they needed a 3rd party to test key communication that was the cornerstone to their campaign. M&M Food Market contacted BTI with a timeline of less than 1 week.


BTI quickly assessed the problem and collaborated with our research partners. To move quickly, the task was to evaluate, audit, test and analyze. It required the use of call centres, digital and written documentation as well as a tightly analysed report in less than 5 days. BTI stayed connected with the client to ensure no time was lost between plan and execution.


Because of BTI’s quick acting, solution focused attention, the plan was executed without issue and results delivered to the client on time and on budget. Due diligence was critical to the successful launch of this campaign and as always, BTI came through in a pinch.

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