Strategically Leveraging Insights
Creating New to the Category Packaging
BTI was asked to leverage the research into a creative story that helped to better communicate what the product was, its benefit and how to use it. Given this was a new technology in the category, this was no easy task, but BTI approached this challenge strategically. We developed an insight report based on the research to connect what consumers were confused by, frustrated by and wanted to learn from the packaging. We used copy, images and the dimensions of the package to help tell the story. Building a strong, unique, storytelling package creative that stood out on shelf.