Many healthcare experiences begin with a question, not an appointment. Can I trust this organization? What happens next? Am I prepared? Where does the referral go?
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
Growth Through Connections: Learning That Drives Action
This year at BTI, our focus is clear: Growth Through Connections.
Bringing that to life starts by walking the walk! At the end of March, the team came together for a learning session focused on what Growth Through Connections really means and how we can achieve this goal authentically, naturally and purposefully.
We welcomed back Dan Holstein from Kaizen Performance Improvement, who supported our strategic planning and leadership development last year. The session focused on the fundamentals of effective sales conversations. Spoiler: It is all about the mindset! How we show up. How we listen. How we create value.
Key themes included reframing common perceptions of sales, approaching conversations with curiosity, and understanding our role as problem-solvers. The discussion reinforced a simple idea: strong relationships are built through trust, clarity, and consistency.
It was an energizing session that directly supports how we engage with current and future client partners.
Milestones, Reframed
Milestones continue to be an important part of how we track progress. This quarter, the team marked another key moment, this time with an in-studio celebration featuring New York Sliders.
These moments are less about the celebration itself and more about what they represent. Consistent progress. Shared accountability. A team aligned around clear goals.
Capturing and sharing these milestones is part of reinforcing that progress, both internally and with our broader network.
This Is Who: Showing the People Behind the Work
This month, the team also participated in the “This Is Who” trend currently circulating on Instagram.
By sharing childhood photos alongside current roles, the initiative brought a different perspective to how we present ourselves as a brand. It was a chance to highlight our personality, spark conversation, and take part in a broader community moment.
More importantly, it reflects something core to BTI. Behind every strategy, campaign, and deliverable is a team of individuals with unique perspectives and experiences.
Celebrating the humans behind all we do is just one way we build connections. Check out our “This is Who” moments below or on Instagram.
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