Canada’s demographic landscape is changing, and with it, consumer expectations. Today, one in four Canadians is an immigrant, and that number is expected to grow over the next decade. For brands, it’s no longer enough to simply be seen. Marketing must evolve.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
At BTI, every month brings new opportunities to plan, create, and celebrate—whether it’s mapping out future strategies, welcoming another year around the sun, or capturing special moments with the team. Here’s what’s been happening in the studio lately.
Celebrating Progress: Reaching Milestones in Our Strategic Plan
Right now, our team is deep in strategic planning mode, laying the groundwork for what’s next at BTI. These sessions are where big ideas take shape—where we refine our vision, align on goals, and ensure every project we take on drives impact.
Check out Parveen’s video on LinkedIn to see this exciting progress. Stay tuned to see how BTI is growing by bringing our partners and team members along on this journey!
Streetsville BIA Talk: Parveen Empowers Local Businesses
On February 10, 2025, Parveen spoke to local business owners in Streetsville, sharing practical strategies for growing their businesses in a cost-effective way. Organized by the Streetsville BIA, this event aimed to support and empower local entrepreneurs. As a passionate advocate for small businesses and a Streetsville business owner himself, Parveen was eager to give back to his community.
His interactive session covered key topics, including essential business foundations, leveraging exceptional customer service as a marketing tool, local marketing strategies, and cost-effective promotional tactics. Attendees walked away with actionable insights to help their businesses grow. Through this talk, Parveen emphasized the importance of identifying the right channels and leveraging community support to help local businesses thrive.
BTI Birthdays: A Joyful Start to the Year
We kicked off the year with a joyful start as we celebrated the birthdays of two amazing team members—Emily and Srujani! Their contributions to BTI go far beyond their incredible talent; they bring energy, dedication, and a collaborative spirit that makes our team stronger.
Big cheers to Emily and Srujani—may this year bring you even more success, joy, and creativity!
BTI Family Photos: A Moment to Remember
Nothing captures the essence of BTI quite like the family moments we share! This year, for Family Day, our team came together in a different way—by sharing our own family photos that reflect the love, support, and connections that inspire us every day.
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
News From The Studio – May 2025
From celebrating team wins to sharing fresh ideas and inclusive culture moments, we're building on momentum and shaping what’s next at BTI.
Branding for Dual Audiences
Digital platforms have removed the clear divide between business buyers (B2B) and end consumers (B2C). This overlap demands a brand that can flex without losing focus. A unified brand identity builds recognition, trust, and growth regardless of who’s on the receiving end.