Momentum builds through the moments that bring a team together. This quarter, we’re celebrating progress, connection, and a few behind-the-scenes highlights from life at BTI.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
This month we are practicing what we preach and kicking off 2026 with in-depth planning.
At BTI, strategic planning is a cornerstone of how we align our purpose, set bold goals, and activate meaningful progress. Every year, our team gathers to chart the course ahead.
This year’s annual strategic planning session was no exception. With a theme of “Growth Through Connections,” we created a detailed race to the finish line where each quarter is mapped using building blocks designed to keep priorities top of mind.
From ambitious growth targets to creative breakthroughs, we laid out what success looks like for our client partners, our team, and our community.
Hear more about it from Parveen, on LinkedIn.
We also took time to celebrate the people who make it happen.
This month, we’re raising a glass to Emily and Srujani, two incredible team members whose birthdays remind us how lucky we are to work alongside such thoughtful, talented individuals.
February 16 was Family Day!
Swipe through to see some of the loved ones behind the Connector’s at BTI.
Stay Connected
Want more insights and inspiration from the studio?
Be sure to follow us on LinkedIn or reach out to us. We always love hearing from you.
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
Inclusive Branding: How Strong Brands Are Built
Strong brands are not built by accident. They are built through a deliberate, structured process that aligns purpose, positioning, storytelling, and design.
News From The Studio – February 2026
Practicing what we preach and kicking off 2026 with in-depth planning. At BTI, strategic planning is a cornerstone of how we align our purpose, set bold goals, and activate meaningful progress. Every year, our team gathers to chart the course ahead, translating our long-term vision into focused quarterly goals, actionable...
