This year at BTI, our focus is clear: Growth Through Connections. Bringing that to life starts by walking the walk! At the end of March, the team came together for a learning session focused on what Growth Through Connections really means and how we can achieve this goal authentically, naturally...
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
Posted on July 25, 2023
This month, BTI launched a new service offering—BTI Sales Solutions. After over a year of planning and pilot projects, BTI is proud to officially celebrate this milestone with you.
In case you missed it—BTI Sales Solutions is offering strategic solutions to help your brand own the Last 3 Feet of the customer journey. Read our official announcement here.
BTI AI Integration – Lunch n’ Learn
At BTI, we firmly believe in the power of learning and adapting to stay at the forefront of progress! Recently, our Connectors gathered for BTI’s Lunch n’ Learn session, where we delved deep into the world of Artificial Intelligence (AI) and the future of marketing.
During this session, we took the opportunity to explore how AI can benefit our team and contribute to our collective goals. Through this immersive experience, we gained valuable insights into the latest AI advancements, discovering how they can streamline processes, enhance customer experiences, and boost overall efficiency. We also explored how AI-powered solutions can help us make data-driven decisions, resulting in smarter, more impactful marketing campaigns.
BTI remains committed to staying ahead of the curve, embracing innovation, and using cutting-edge technologies like AI to elevate our services and create even greater value for our client partners.
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
Part 1: The Foundation — How to Build an Integrated Campaign Strategy
Building a campaign can feel complex. Multiple channels, competing priorities, and pressure to launch can quickly turn momentum into hesitation. At BTI, this stage is where the work becomes most valuable. The early phase of a campaign holds the greatest potential. Ideas are forming, directions are being explored, and the...
News From The Studio – March 2026
Momentum builds through the moments that bring a team together. This quarter, we’re celebrating progress, connection, and a few behind-the-scenes highlights from life at BTI.
