Many healthcare experiences begin with a question, not an appointment. Can I trust this organization? What happens next? Am I prepared? Where does the referral go?
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
We kicked off summer at BTI with meaningful moments that brought us together, firing up the grill for team BBQs, celebrating birthdays BTI style, and marking our Q2 wins by trying something new. From award recognition for recent work to bold new projects that are keeping us inspired, the season is off to a strong start.
BBQ Season
We kicked off summer with our first team BBQ of the season, great food, good laughs, and a chance to get outside and connect in person. For a team built on collaboration, these moments matter just as much as the big wins.
Celebrating Parveen
This July we celebrated Parveen’s birthday in true BTI style, cake, confetti, and plenty of smiles. It was a joyful moment to honour his leadership and the passion he brings to everything we do. Happy Birthday, Parveen!
Celebrating Shelly
We also marked a special July milestone with Shelly’s birthday. Her energy, creative spark, and positive spirit brighten every corner of BTI. Happy Birthday, Shelly!
Start It Up
The celebrations didn’t stop there: Parveen also made his debut as a judge for the GSEA Start It Up competition, an international stage for rising entrepreneurs. The full series is now live, watch it HERE.
Behind the Scenes: New Initiative for One Heart Care
We’ve been working closely with One Heart Care this year, beginning with defining their brand foundations: vision, mission, and core values. As a leader in innovative cardiac care, they’re deeply committed to doing what’s best for their patients, healthcare partners, and dedicated team. Now, we’re bringing that purpose to life through a refreshed brand experience that will span multiple channels, including a new digital presence. With strategy and storytelling at the core, this next phase is all about making meaningful connections. We’re excited for what’s ahead, keep an eye out for what’s coming next from One Heart Care.
Big Wins at the Hermes Creative Awards
We’re thrilled to share that BTI brought home three awards at the 2025 Hermes Creative Awards, a testament to the purposeful strategy, bold ideas, and trust that power every project.
🏆 Platinum Winner — Branding Refresh — BrightStart Caledon Family Centre
A fresh brand identity that strengthened community connections and clarified their mission.
🏆 Gold Winner — Company Branding — Northern Farms
A bold rebrand that honoured agricultural roots while positioning the company for modern growth.
🏆 Gold Winner — Annual Reports — Franco-Nevada
A data-rich investor report transformed into a clear, compelling narrative.
These wins belong to our client partners and our talented Connectors alike. Thank you for trusting us to bring your stories to life.
From backyard BBQs to big award wins, we’re reminded that purposeful work and good people are what keep BTI the Best There Is!
Follow our adventures on Instagram, where we talk strategy, share stories, and celebrate the amazing work of our team of connectors.
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That was one of the clearest lessons from our work supporting Canada Beef’s Keeping It Real Since Forever campaign. At a time when alternative and simulated meats were shaping public conversation, the opportunity was not to create a complicated counterargument.
