This year at BTI, our focus is clear: Growth Through Connections. Bringing that to life starts by walking the walk! At the end of March, the team came together for a learning session focused on what Growth Through Connections really means and how we can achieve this goal authentically, naturally...
News From The Studio
Posted on March 28, 2024
At BTI, each month is a journey of growth and celebration. Last month was no exception, brimming with moments that highlighted our commitment to staying ahead of industry trends, valuing our incredible team, and gearing up for a momentous celebration.
Facilitating continuous learning: Insightful session on DEIB trends
This month’s BTI Academy was a vibrant platform for knowledge sharing, with one of the connectors, Naina, taking the lead. The presentation on the DEIB Trends of 2024 was enlightening — discussing the 5 big trends related to Diversity, Equity, Inclusion and Belonging (DEIB) in marketing and how BTI can adopt these trends to be truly inclusive. The session concluded with Parveen sharing his vision regarding the launch of the VOICE Grant Program. These monthly BTI Academy highlights our dedication to nurturing a culture of continuous curiosity and learning.
Celebrating our team: Employee Appreciation Day
At BTI, we believe in appreciating and supporting our team every day. However, Employee Appreciation Day gave us a special opportunity to acknowledge and celebrate each other’s contributions explicitly. Parveen sweetened the day with delicious treats and expressed heartfelt thanks to the team. This gesture reinforced the spirit of camaraderie and gratitude that is a cornerstone of our company culture.
A milestone in the making: Preparing for BTI’s 25th anniversary
As we approach a significant milestone — BTI’s 25th anniversary — the studio is abuzz with excitement as we gear up for this monumental milestone. From brainstorming sessions to event planning, the air is thick with anticipation and excitement. We are not just planning a celebration; we are creating an epic homage to a journey filled with innovation, teamwork, and countless successes.
Stay tuned for more updates as we step closer to our 25th anniversary celebrations, which will be a memorable event in BTI’s history.
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News From The Studio – March 2026
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