With more people paying closer attention to where their products come from, buying decisions are becoming more intentional than ever. Whether it’s choosing locally made goods, supporting sustainable brands, or re-evaluating supply chains, there’s a growing awareness of the impact behind each purchase.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
Posted on May 21, 2024
Throughout May, we rejoiced in our dedication to the values of Curiosity, Creativity, and Collaboration. This commitment shone brightly through various engaging events, such as a thought-provoking podcast appearance, an interactive webinar for learning, and collaborative efforts to achieve a significant milestone.
Parveen Dhupar on the Canadian SME Small Business Podcast
In a recent episode of the Canadian SME Small Business Podcast, Parveen Dhupar shared his entrepreneurial journey along with insights on how BTI champions diversity and builds strength through innovative branding strategies. He highlighted the VOICE Grant Program, an initiative that supports underrepresented entrepreneurs.
Parveen’s discussion on mentorship, perseverance, and embedding positive values into business strategies offered a deep dive into the principles that shape BTI’s approach to business and community engagement. Watch the full episode here.
Embodying Core Values in the Studio
This month, BTI remains dedicated to its core values, just like every other month. These values – Curiosity, Collaboration, and Creativity – shape our approach as we assist our client partners, including not-for-profit organizations.
We focus on crafting campaigns that support meaningful causes, collaborating consistently with our not-for-profit clients, and embracing innovation to drive impact. From brainstorming ideas to implementing impactful projects, our commitment to these values shines through in all aspects of our work. Take a glance at how our dedicated team consistently embodies our values.
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The Canadian Connection
Canadian consumers are reshaping the marketplace with a growing emphasis on local brands, sustainability, and authenticity.
News From The Studio – February 2025
At BTI, every month brings new opportunities to plan, create, and celebrate—whether it’s mapping out future strategies, welcoming another year around the sun, or capturing special moments with the team. Here’s what’s been happening in the studio lately.