November has been an inspiring month of growth and collaboration for the BTI team as we shared ideas, aligned our vision, and laid a strong foundation for the future. It's been a powerful reminder of our collective drive and teamwork.
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News From The Studio
November has been an inspiring month of growth and collaboration for the BTI team as we shared ideas, aligned our vision, and laid a strong foundation for the future. It’s been a powerful reminder of our collective drive and teamwork.
Amid this productivity, we’re also celebrating two valued team members—Jeff and Christine! Happy birthday to both; we’re grateful for all you bring to BTI!
Charting a Bold Path Forward for BTI
This month, BTI kicked off its strategic planning to drive profitable and sustainable growth. Led by Dan Holstein, Business Coach and Principal at Kaizen Performance Improvement, the session fostered open dialogue and encouraged every team member to share insights and ideas. This collaborative approach enabled us to create a shared vision where each individual contributes to shaping BTI’s future, instilling a strong sense of purpose and direction.
We took a deep dive into BTI’s current state by revisiting our core values, purpose, and challenges, setting the stage for future growth. With a bold 10-year vision (BHAG-Big Hairy Audacious Goal) guiding us, we crafted a focused 3-year plan (3HAG- 3 Year Audacious Goal) to break down larger objectives into actionable steps, fostering alignment and accountability. This framework empowers each team member to see their role in achieving our ambitious goals, blending short-term wins with long-term success. By uniting around this vision, we’re inspired to push boundaries, think big, and build an impactful path forward—together.
A Toast to Jeff’s Birthday
On November 6, we celebrated Jeff’s birthday—our BTI Connector, who brings video expertise and boundless creativity to the team! Jeff infuses energy and innovation into everything he does, so it was a joy to take a moment to show our appreciation. We gathered in the office, enjoyed some delicious cake, and shared great conversations. Here’s to Jeff, who brings our stories—and those of our client partners—to life both on-screen and behind the scenes!
Christine’s Birthday Celebration
We had double the birthday joy this month, with Christine’s celebration adding to the festivities! As one of our skilled graphic designers, Christine infuses creativity and meticulous detail into every project, and her renowned love for pens around the office proves her dedication to design. To celebrate her special day, we gathered for cake, sang “Happy Birthday,” and shared in the fun. Here’s to Christine, whose unique flair and passion make BTI more vibrant and inspiring every day.
Capturing the Heart of the Story Through Photography
Our Creative Director, Danny, was joined by our photographer for an inspiring photoshoot with one of our newest client partners—a brand founded by a group of passionate farmers. As part of their branding and website development, our goal was to capture authentic, behind-the-scenes moments that reveal the true heart of their story.
The team visited multiple farms across southwest Ontario, using photography to showcase the people, landscapes, and commitment that define this brand’s unique journey. Stay tuned for the brand’s official launch in the coming months, where these images will tell their story.
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