This year at BTI, our focus is clear: Growth Through Connections. Bringing that to life starts by walking the walk! At the end of March, the team came together for a learning session focused on what Growth Through Connections really means and how we can achieve this goal authentically, naturally...
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
Posted on October 26, 2023
There is never a dull moment at our Streetsville Office. Take a look at some of the exciting things we have been up to this month.
National Pasta Day
It turns out that National Pasta Day is our new favourite holiday, that we didn’t know we needed. To celebrate the occasion, we traded in our usual monthly BBQ for a family-style pasta feast. Mama mia!
We have Lift Off!
After months and months of preparation and hard work from Team BTI and our client partner, MaxValue Cleaners, we have officially launched to the public!
MaxValue Cleaners came to BTI with an idea – to provide a completely disruptive dry cleaning service to shake up an industry that desperately needed it. From the initial market research, to the detailed business plan and a comprehensive creative suite. MaxValue Factory Direct Cleaners has hit the road and we couldn’t be more proud.
TeamBTI attends Adobe Webinar
In the creative industry, staying on top of the latest tools and technologies is a must.
Our team recently attended a webinar “Create with Confidence using Generative AI” hosted by Adobe Suite to get the latest scoop on their new and upcoming AI tools, and shedding light on the legal aspects surrounding AI-generated artwork.
The webinar provided an informative platform for our team, empowering us with the knowledge necessary to thrive in the ever-evolving world of creativity and AI technology.
A Circus with a Heart
Every year TeamBTI steps up to help our client partner engage employees with a unique and inspiring social responsibility campaign for the United Way. The bar was high after several years of one-of-a-kind campaigns – but we think this year’s theme continued the trend. The theme, “The Carnival,” uses circus-themed visuals and language to get the team excited, and breathe new life into this historically epic fundraiser.”
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Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
Part 1: The Foundation — How to Build an Integrated Campaign Strategy
Building a campaign can feel complex. Multiple channels, competing priorities, and pressure to launch can quickly turn momentum into hesitation. At BTI, this stage is where the work becomes most valuable. The early phase of a campaign holds the greatest potential. Ideas are forming, directions are being explored, and the...
News From The Studio – March 2026
Momentum builds through the moments that bring a team together. This quarter, we’re celebrating progress, connection, and a few behind-the-scenes highlights from life at BTI.
