Many healthcare experiences begin with a question, not an appointment. Can I trust this organization? What happens next? Am I prepared? Where does the referral go?
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
News From The Studio
Ever wonder what a day at a full-service marketing and sales agency looks like behind the scenes? You’re in luck.
While no two days at BTI are ever the same, we documented a recent one to give you a window into the flow and focus that fills our Streetsville studio every day.
Here’s how the day unfolded:
8:30 AM – Morning Coffee & Settle In
The coffee is custom, the windows are open, the playlist is vibing, and the team is arriving and settling in.
9:00 AM – Morning Huddle
Our “morning huddle” daily meeting is our first chance to align priorities, set up opportunities for collaboration, and identify clear goals for the day ahead.
9:30 AM – Heads-Down Work
Designs take shape, strategies tighten, and ideas get moving. It’s usually quiet in the studio for some focused time.
11:30 AM – Client Partner Meetings
We love having visitors. Client partners and vendors often stop in so we can present, align, and move projects forward. From big-picture strategy to detailed execution, we co-create in person here everyday.
12:30 PM – Lunch & Recharge
At lunch time, we sometimes disperse and sometimes sit together and catch up. Being right in Streetsville, it is easy to explore some of Queen Street’s lunch spots or take a walk in nearby green spaces. Refuelling looks different for everyone.
1:30 PM – Content Creation & Collaboration
Copywriters and designers. Strategists and UX. With multiple disciplines under one roof, collaboration is constant. We explore new tools, test ideas, and challenge each other to think bigger and differently.
5:00 PM – Wrap-Up & Reset
Inbox cleared. Notes updated. Projects saved. Timesheets in. The studio resets and gets ready to do it all again tomorrow.
Behind every day at BTI are talented people who show up with clarity and intention, from all over the GTA and beyond. Shoutout to Thera, joining us virtually from Nova Scotia.
Parveen believes that power lies in collaboration. That’s why we prioritize studio time and make space for the conversations, problem-solving, and camaraderie that elevate our work.
Thanks for spending a day with us. Want more behind-the-scenes moments? Follow us on Instagram for weekly studio updates.
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