At BTI, every month brings new opportunities to learn, innovate, and celebrate. From skill-building sessions to milestone achievements and moments of recognition, here’s a look at what’s been happening in our studio this month.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Case Study: Octopus Software – Product Launch Beats Out The Competition
TriNetra Systems wanted to launch a new software as a service called Octopus, helping insurance companies improve their business planning process.
BTI began by developing the brand identity along with the positioning statement; “A highly intelligent business planning solution that improves your company’s bottom line”.
With branding developed, BTI proceeded to here create an interactive sales presentation, product white paper, website and an email campaign. At this launch stage, the website objective is to allow visitors to clearly understand the value proposition without divulging too much information but enough to create a call to action.
The various executions allowed TriNetra to begin pitching and engaging potential customers quickly while beating the competition. It has allowed the typical conservative insurance industry sufficient information to become interested in the solution and call for a demo.
Need help with your brand identity or the creation of sales tools? Contact BTI today!
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
The Future of Print Marketing
In a time where screens dominate our daily interactions, print marketing offers something digital cannot - tangible, lasting, and deeply engaging experiences. While some may see print as outdated, the reality is that it has evolved, leveraging new technologies and consumer psychology to complement digital strategies.
News From The Studio – March 2025
With more people paying closer attention to where their products come from, buying decisions are becoming more intentional than ever. Whether it’s choosing locally made goods, supporting sustainable brands, or re-evaluating supply chains, there’s a growing awareness of the impact behind each purchase.