Distinguishing a Brand with
How Search Engine Marketing Can Conquer Competition
In the ultra-competitive technology space, Packetlabs needed help standing out and keeping up with competition on search engines.
BTI developed an integrated digital marketing strategy complete with a search engine optimization plan focused on blog writing, content revisions, back-end website updates and link building to improve the user experience. In addition to onsite optimization, search engine marketing tactics were used to develop search, display and remarketing campaigns on Google, tracking for measurable conversions and leads.
The digital marketing strategy has helped Packetlabs rank higher and win traffic and exposure from search engines. This campaign has also helped them generate new leads and stand out in the competitive IT industry. Their website traffic is up by 73% and they have increased their overall conversions by 47%. BTI was awarded a Gold Hermes Award for Digital Marketing.