January is the perfect time to reflect, refocus, and set our intentions for the months ahead. At BTI, we believe that growth—both personal and professional—starts with clarity of purpose.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Case Study: Red Rain Packaging Redesign
To stand out on shelf in the over-saturated energy drink market targeting a younger demographic, Cott Beverages enlisted the help of BTI Brand Innovations to redesign the Red Rain Energy drink packaging line-up.
Using the original branding, BTI was challenged to add more edginess to the package design and appeal to a younger, fun consumer group. Encompassing the brand personality, BTI strived to achieve a bolder design to help the product jump off the shelf.
Original Package Design
With that in mind, BTI designed a larger, edgier watermark using an interesting tribal design for a cool yet clean appearance. For consistency across Red Rain’s 5 flavours, the watermark was utilized with colour adjustments to fit within the colour scheme of each sku.
The new design was extended across the entire product line, including:
• Cans
• 4-Packs
• 24-Pack Trays
• Energy Shots
As a result of the newly redesigned packaging, Red Rain achieved a stronger shelf presence in-store leading to increased sales and brand recognition amongst energy drink consumers.
Are you looking to make a statement on shelf? Contact us and let BTI reenergize your brand today!
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