The Last 3 Feet (L3F)

Experience the synergy when marketing and sales come together under one roof by adding BTI’s sales solutions to your marketing mix. From bringing visibility to sales data, to managing sales teams, and everything in between, we provide bespoke solutions to help your brand own the Last 3 Feet of the customer journey.

Learn more about each area of our sales expertise below.

Sales Intelligence

Empowering Organizations with Intelligence to Sell More In Stores

Our mission is focused on bringing you visibility, sales performance and efficiency. Our role is simple, we grow sales by bringing all of your data together in one, simple, easy to understand dashboard so that your entire commercial team (i.e. Sales, Marketing, Supply Chain, Finance and Trade Marketing) can finally get the visibility they seek to make the right decisions. 

It’s a consultative approach to analyze your business, uncover ways to grow your sales, and unlock your full potential with clear actions and recommendations.

Advising / Consulting
Clearview Data Analytics Platform

Sales Team Direction & Management
Promo Optimization 

Dedicated Sales Team

Devoted Exclusively to Your Brand

From recruitment and training, to ongoing in-field coaching and mentorship, a BTI backed sales team helps you win at retail. Using sales intelligence, we will identify which stores require more or less coverage, and place focus on the sales team to do the right activity, with the right people, at the right time, in the right place to sell more.

Headquarter Sales
Sales Planning & Performance

Merchandising & Training
Insights & Analytics

Consortium Sales Team

A Small Group of Brands with a Common Goal

At BTI we see strength in numbers. That’s why we develop customized programs for brands with limited skus and resources, so that they can work together to create synergy in their category. BTI consortium sales teams represent a collection of brands that allows for a greater level of focus with shared management costs. 

Headquarter Sales
Sales Planning & Performance

Merchandising & Training
Insights & Analytics

Assisted Sales

Engage Shoppers to Influence Purchase Decisions

Disrupt business as usual with brand ambassadors that engage shoppers to discover, understand, and influence decisions at the moment of truth. Explore the power of assisted sales to ensure your brand and product turns heads. Let BTI find opportunities to interact with your customers and represent you with engaging, positive, in-person or digital experiences that build brand loyalty.  

Brand Ambassadors
In-store Sampling

Digital Sampling
Trade Shows & Events

Retail Services
Consumer Insights

Training Tools

Development, Implementation and Delivery of Product Knowledge

Converting retail sales associates to your number one brand advocate is the goal of every organization. Let us develop your curriculum to help you build passionate and informed teams with in-person or online training sessions delivered one-on-one or in clusters. Reduce training costs with Learning Management Systems (LMS) that provide personalized learning pathways and deep reporting.

Curriculum Development
One-On-One Training

Cluster Training 
Learning Management Systems

Video Production
Data Analytics & Reporting

Roadshows and Events

Creating Unforgettable Live Brand Experiences

Providing turn-key solutions for new product launches, sales conferences, tradeshows and more. Whether it is a coast-to-coast tour or a one time event – let BTI help you engage, excite and educate your audience. What sets us apart from traditional event planners is our ability to deliver on brand. We take care of everything from theme development, event signups, to booking venues, planning set-ups, logistics, on-site management and event coordination.

Training Roadshows
Sales Conferences

Dealer Events
Tradeshow Programs


Winning In Store with Custom Fixtures and Signage

From pop-up spaces to shop-in-store boutiques, BTI designs, develops and installs custom fixtures for brick and mortar retail spaces, that engage your audience and encourage product purchase or intent. The merchandising displays become even more engaging with added visual cues, like graphics and videos that work together to tell your brand story.

Merchandising Displays
Shop-in-Store Boutiques

Pedestals and Pedestal Sleeves
Temporary Counters

Shopper Marketing

Improving the Shopper Experience

Driving sales both in-store and online at the point-of-purchase using data-driven research, shopper insights and comprehensive category knowledge set the framework for successful shopper marketing solutions. We analyze and study shopper behaviour while in “shopping mode” and know how to create seamless consumer experiences. 

Retail & Shopper Insights
CX Planning

Layout Optimization
Loyalty Programs

Mystery Shopper
Campaign Development

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