Have you ever caught someone meticulously planning out that magical vacation shot, taking extra time to write the most relevant caption and waiting just for 6pm, when everyone’s off work to post it? Well, chances are they might be a digital marketer… or a member of the elusive Generation Z (hereby referred to as The Z’s). In fact, The Z’s have been known to take social media to a whole other level, not only using it as it was originally intended: to connect with friends, rather, to consume their time and look for something entertaining. Social media has evolved into a huge beast of a machine, and it is starting to be used in a way entirely different from what was originally intended by Zuck back in the Harvard days.
In a nutshell, the new generation has been a catalyst for social media to evolve from a networking system to a massive content medium, where every member has the ability to contribute. Naturally, the best mediums are constantly producing content to capture the eyes of users scrolling through their timelines.
If you’re a business trying to capture fresh eyes online, it might be time to consider creating a social media calendar. A social media calendar will keep your posts relevant, organized, and consistent, and is overall, the best way to generate a social media following.
Though it may seem time-consuming and tedious, creating a calendar for your social media can be fun, and extremely rewarding. If created strategically, it can lead to improved engagement and following. After you’ve figured out the ideal mix of content for your brand, here are some steps that any muggle can follow to get them on their way:
Online platforms such as Hootsuite are great for organizing all your posts in one place, tracking engagement, cross-platform posting, and scheduling posts for social media. By starting off with a social media management platform, you can right away start creating posts and simultaneously adding them to the calendar, eliminating the need to first schedule and then create the posts afterwards. Platforms like Hootsuite even have the ability to auto schedule your posts in the day, so they can be posted at a time where engagement is optimal.
Keep your calendar stocked with regular content based on how much you’re capable of creating. Remember, quality over quantity, but an account that posts once a month is way less likely to generate traction by posting only once a month.
Online business means an online audience from all over the world. This means there are tons of government and/or religious holidays your customers might be celebrating. Acknowledge all of the big ones, as an inclusive brand will attract a broad crowd. This could include posting on Christmas, New Years, Hanukah, Eid, Diwali, and many more.
The benefit to social media marketing is that you get to see people engage with your content in real time. This way, marketers get a good idea of what is working right away, and what isn’t working, just as quickly. It’s important to keep content fresh and relevant, but it’s also important to pay attention to what is effective. If you master the art of replicating content that does work, but in innovative, fresh ways each time, you’ve hit the jackpot. All the same, you need to keep an eye on what is not working and avoid posting similar content moving forward.
For some ideas on how to develop a social media calendar and nurture your online presence, follow us on Facebook or LinkedIn! You can even fill out the form below if you’d like to learn more about developing a social media presence and strategy for your business.