From celebrating team wins to sharing fresh ideas and inclusive culture moments, we're building on momentum and shaping what’s next at BTI....

Digital platforms have removed the clear divide between business buyers (B2B) and end consumers (B2C). This overlap demands a brand that can flex without losing focus. A unified brand identity builds recognition, trust, and growth regardless of who’s on the receiving end....

At BTI, every month brings new opportunities to learn, innovate, and celebrate. From skill-building sessions to milestone achievements and moments of recognition, here’s a look at what’s been happening in our studio this month....

In a time where screens dominate our daily interactions, print marketing offers something digital cannot - tangible, lasting, and deeply engaging experiences. While some may see print as outdated, the reality is that it has evolved, leveraging new technologies and consumer psychology to complement d...

With more people paying closer attention to where their products come from, buying decisions are becoming more intentional than ever. Whether it’s choosing locally made goods, supporting sustainable brands, or re-evaluating supply chains, there’s a growing awareness of the impact behind each pur...

Canadian consumers are reshaping the marketplace with a growing emphasis on local brands, sustainability, and authenticity....

At BTI, every month brings new opportunities to plan, create, and celebrate—whether it’s mapping out future strategies, welcoming another year around the sun, or capturing special moments with the team. Here’s what’s been happening in the studio lately....

A well-designed landing page is a strategic tool that blends psychology and design to influence user behaviour. Every colour, headline, button, and sentence plays an important role in guiding visitors toward taking action....

January is the perfect time to reflect, refocus, and set our intentions for the months ahead. At BTI, we believe that growth—both personal and professional—starts with clarity of purpose....