Your Brand Is Your Reputation In The Marketplace. It’s How Your Organization Is Perceived By Your Client Partners, So Investing In Proper Branding Is Important To The Success Of Your Business....

Summer of 2020 was very unique but we all enjoyed it too. Here, Team BTI shares our favourite memories and highlights:...

Many aspects of life as we know it have been chaotic over the last few months but there is some sense of certainty that comes from knowing that for the most part, the world is still turning....

s I reflect on my history with yoga, I would have to say that my journey started about 8 years ago. I took occasional yoga classes at my local fitness centre and experimented with various styles of yoga. I absolutely fell in love with restorative yoga and the way it made my body feel. I remember com...

It’s that time of the year! Summer of 2020 is dramatically different than any of the past summer seasons. With social distancing, wearing masks and less time with friends and family, spirits are definitely down, but there is one thing the marketing industry looks forward to no matter what – indu...

Now that reopening is on the table, many businesses are looking at the requirements and wondering how they can go above and beyond to provide a safe space for their employees and customers to return to....

Standing out and occupying consumer mind space by breaking through the clutter has always been a top priority in marketing and the number one challenge in advertising. With a constant influx of brand messages, how is a brand to be sure that its message will capture the attention of, and resonate wit...

My name is Parveen Dhupar. I am a brown man, born in India, raised in Canada since the age of seven, happily married to my wife Ritu for 27 years and a proud father to 2 boys, ages 23 and 21. I consider myself Canadian first and am proud of my ancestry....