TERIYAKI EXPERIENCE

Meal Promos Made to Entice

Generating heavy foot traffic and repeat visits

Challenge

With health-conscious eating on the rise and more Asian inspired quick-serve restaurants entering food courts and building street-front locations, Teriyaki Experience needed to remain top of mind, especially with repeat visitors. At the same time, continue to achieve perpetual objectives of driving traffic to stores, increase sales, and build brand awareness.

Solution

BTI conceptualized unique and visually enticing promotions on a regular basis for both signature meals and limited-time meal launches. The artwork featured appealing photography and illustrations to characterize and magnify each particular meal and its key ingredients. Promotional elements included a variety of in-store POP, digital assets, and direct mail.

TERIYAKI EXPERIENCE - introduces Hot and Spicy Chicken
Teriyaki Experience - make it salmon
Teriyaki Experience Pan-Asian udon noodles
Teriyaki Experience Super Grains Vedge Bowl
Teriyaki Experience Rice Noodles Typhoon Bowl
Teriyaki Experience Delicious meals a sausy deal Free take home sauce
Teriyaki Experience Ginger Sesame Beef
TERIYAKI EXPERIENCE - MORE TO LOVE
MERRY TERIYAKI TRIO - MORE TO LOVE
TERIYAKI EXPERIENCE - THE EXTRA SPECIAL

Result

Meal promotions continued to be a strong driver for increasing sales, as post-sales always showed a lift in ticket transactions for the featured meal. The overt success of select meals even led them to become permanent menu items.

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