With more people paying closer attention to where their products come from, buying decisions are becoming more intentional than ever. Whether it’s choosing locally made goods, supporting sustainable brands, or re-evaluating supply chains, there’s a growing awareness of the impact behind each purchase.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
The Canadian Connection
Canadian consumers are reshaping the marketplace with a growing emphasis on local brands, sustainability, and authenticity. As purchasing habits evolve, businesses must align with these shifting values to remain relevant. The rise of digital shopping and the “support local” movement presents both challenges and opportunities. By understanding these trends, brands can build deeper connections and ensure long-term success in the Canadian market.
The Power of “Made in Canada”
For Canadian consumers, a “Made in Canada” label signals more than just origin. It represents quality, sustainability, and ethical production. Trust in local brands is strong, but businesses must go beyond the label to maintain loyalty. Transparency in sourcing, fair labour practices, and community contributions are essential to proving authenticity. Consumers want to see tangible efforts, from responsible supply chains to direct investments in Canadian communities. By sharing these stories, brands can reinforce trust and drive long-term engagement.
The Rise of “Support Local”
Canadians are increasingly choosing to shop local, creating opportunities for businesses to build lasting relationships within their communities. Small and medium-sized enterprises benefit directly, while larger and international brands can also tap into this movement by aligning with Canadian values. By partnering with local businesses, influencers, and initiatives, non-Canadian companies can authentically engage with the market. Brands that emphasize local partnerships, sustainable production, and active community engagement will stand out. Whether through collaborations with Canadian artisans or investments in neighbourhood initiatives, these efforts can deepen consumer trust and differentiate brands in a crowded market.
Consumer Trends Shaping Buying Decisions
Sustainability, ethical sourcing, and convenience are driving factors in Canadian purchasing decisions. As digital shopping continues to grow, brands must balance transparency and convenience. Consumers expect eco-friendly products, minimal packaging, and sustainable business practices. At the same time, seamless online experiences, from user-friendly websites to fast, reliable delivery, are now standard expectations. Businesses that integrate these priorities into their operations will not only retain customers but also attract new ones.
Winning Over Canadian Gen Z and Millennials
Canadian Gen Z and Millennials seek brands that prioritize authenticity, sustainability, and social responsibility. They value transparency, ethical sourcing, and businesses that take a stand on key issues. Digital-first consumers, they rely on peer recommendations, influencer collaborations, and user-generated content to guide purchases.
Social media—especially TikTok, Instagram, and YouTube—shapes their buying habits. Interactive content, personalized experiences, and gamified engagement resonate most. Brands that foster two-way conversations, embrace co-creation, and integrate community-driven initiatives will earn lasting loyalty in this evolving market.
How Global CPG Brands Can Stay Relevant
International brands looking to succeed in Canada must adapt to local preferences. Simply entering the market is not enough. Global brands must integrate sustainability, partner with Canadian suppliers, and tailor messaging to reflect Canadian culture. Demonstrating a commitment to local values through responsible sourcing and corporate social responsibility initiatives can help build credibility. By aligning with what matters most to Canadian consumers, global brands can foster trust and establish a meaningful presence in the market.
The Future of Canadian Commerce
As consumer values continue to evolve, brands that embrace sustainability, authenticity, and community engagement will lead the way. Whether local or global, businesses that prioritize these principles will not only thrive but also contribute to a stronger, more resilient Canadian marketplace. The future of commerce in Canada is rooted in trust, purpose, and a commitment to positive impact.
At BTI, we are always finding innovative ways to connect brands with Canadian consumers. Let’s navigate the future together. Contact us to discover strategies that keep your business agile!
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The Canadian Connection
Canadian consumers are reshaping the marketplace with a growing emphasis on local brands, sustainability, and authenticity.
News From The Studio – February 2025
At BTI, every month brings new opportunities to plan, create, and celebrate—whether it’s mapping out future strategies, welcoming another year around the sun, or capturing special moments with the team. Here’s what’s been happening in the studio lately.