INTEGRATED MARKETING AND SALES AGENCY PARTNER
The only thing that is constant is change.
At BTI Brand Innovations Inc. we are a team of connectors and marketing strategists that inspire change. We challenge ourselves daily, seeking out new innovative solutions that connect brands to people and people to brands, ultimately inspiring change in behaviour, change in brand preference, change in buying habits, change in the way we interact with brands, or change as defined by your brand challenge.
We thrive on curiosity, striving to discover new insights through strategy and exploration of new industries. Our passion is creativity, providing out of the box solutions and stunning design to connect with our audience. Our success comes from our collaborative approach, working in partnership with our client partners to achieve the best results. The team of connectors at BTI will make your life easy.
At BTI, we have an unmatched reputation for delivering effective integrated marketing and sales solutions using the right mix of the following services:
How we do the great things we do comes down to our team of connectors.
Connectors are changemakers, visionaries, dreamers and innovators who share a common passion for connecting brands to people – and people to brands. Get to know our team of connectors by reading our profiles and give us a call so we can to get to know you as well!
Parveen Dhupar
Ritu Dhupar
Shashi Ghai
Danny D’Amario
Srujani Chand
Shelly Branch
Emily Taraborrelli
Brittany Zies
Thera-Lee Rego
Jinto Mani
Jeffrey Kim
Christine Kao
Jean Richer
Jacqueline McCloskey
Maher Elzeiny
Matthew Bennett
Matthew Campea
Sal Merchant
Aun Ali
This Could Be You!
Connectors providing exceptional brand representation across Canada.
We will build a team of dedicated brand champions doing whatever it takes to grow your sales in the “last 3 feet” ensuring your products are “top of mind” and “front of shelf” at the store level. Coupled with our eLearning platform we empower sales associates with brand product knowledge at their convenience. BTI is Canada’s only agency offering a national one-stop-shop for all your marketing, training, sales and In-store merchandising representation needs where marketing and sales work together to achieve your goals. Meet our connectors team of territory managers who represent Redecan, Canada’s #1 Cannabis Brand.
Cindy Burke
Carter Lanski
Cori Loiselle
Hannah Treadway
Joel Brown
Josh Davis
Kelly Joseph
Shaune Leung
This Could Be You!
Initiatives and Partnerships
Connecting and solving very specific challenges
In our commitment to address the precise challenges faced by our client partners, we leverage a variety of initiatives and strategic collaborations tailored to their distinct needs. Explore below to understand how we tailor bespoke solutions to meet client partner requirements.
Multicultural Marketing
The world is getting smaller.
The diversity found in Canada's population today is visible at a glance, but the differences between people go much deeper than skin. It is a vibrant mix of stories, traditions, languages, customs, instincts and intangibles that make each community unique.
At BTI, we call it "Colours".
BTI Colours is the multicultural marketing division of BTI, which exists to help brands leverage the opportunity to connect with the ethnic consumer by decoding culturally relevant insights and developing targeted communication that resonates. We are here to partner with brands to reach out to the growing ethnic community in Canada.
Charitable Initiative
It's in our DNA to give back.
At BTI, it is in our DNA to give back and strive for a better world.
We have been working hard on our latest charitable initiative - People Who Give - an organization run by Team BTI that hosts quarterly events to raise money for local charities. At each event, we meet like-minded people in our community, learn about deserving local charities, and give, in the form of a donation to all presenting charities..
Although not a "Sister Company", People Who Give is an initiative that our Connectors hold very close to heart, and we welcome all family, friends, and client partners to join us as we give back to our community.
Presentation Marketing
We optimise audiences.
Missing Link is a conference and presentation specialist that has since 1997, been assisting blue chip firms in the effective delivery of their presentation content with the sole purpose of activating their audiences. Service includes support in writing, designing, and effectively delivering those messages on any stage, offline, or online.
In addition to improving the content of your presentation, we also offer entire virtual and live event or conference management, motivational speakers and presentation training to you and your team. Some of our customers include: Coca-Cola, Nando's, EY, Deloitte, SAP, Microsoft, KPMG, PriceWaterhouseCoopers and Norton Rose Fulbright.
Speaking, Coaching and Consulting
Power Back in the Hands of the Brand Owner
Parveen is an acclaimed public speaker with more than 30 years of experience in leadership, branding and culture. Over the years, Parveen has helped thousands of client partners and brands realize their full potential. His unique presentations encompass his trademark approach to living a life of happiness, strong team culture, branding that sells, and how to build businesses that leave a mark.
They are honest, high-energy, inspiring, and prepare his audiences to follow their intuition and make an impact, no matter where they are on their entrepreneurial journey. Through every talk, workshop, coaching and consulting session you will experience a-ha-moments.
Equity-Driven Initiative
Supporting Underrepresented Entrepreneurs.
The VOICE Grant Program is designed to level the entrepreneurial playing field by providing underrepresented entrepreneurs equal access to opportunities despite systemic barriers. This program is a part of BTI Brand Innovations' commitment to diversity, equity, inclusion, and belonging.
The goal is to help underrepresented groups, such as but not limited to BIPOC, youth, women, 2SLGBTQI+, persons with disabilities, minority cultural groups, etc., so that they have the resources and opportunities they need to grow their businesses. The Grant Program provides services, funding, tools, mentorship, and strategic and tactical execution support so entrepreneurs can build and scale their businesses without limitations.