Canada’s demographic landscape is changing, and with it, consumer expectations. Today, one in four Canadians is an immigrant, and that number is expected to grow over the next decade. For brands, it’s no longer enough to simply be seen. Marketing must evolve.
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
TikTok: Explained to People 21+
If you are like us, and you have been living under a rock for a good part of quarantine, you will have, at some point, come across some youngin’s filming themselves do a quick 30-second dance to what sounded like 2003 Shakira.
Did you hear that right?
Yup. That’s right, Shakira is back. But with a twist.
TikTok is a new social media platform that is taking the internet by its pants and creating quite a stir. The platform revolves around quick content creation, usually tied to a sound. The sounds can be original recordings or popular songs, but what makes TikTok so exciting, is the fact that these sounds can be shared and reused. Teens, adults, and seniors alike are discovering new music through TikTok and sharing short dance routines, “TikTok Dances”.
With a massive community behind it, TikTok is the 2020 evolution of 2014’s Musical.ly. It has grown very quickly in the last two years under the new name, TikTok. Since this surge of users flocking to TikTok’s platform, we’ve seen a revolution in the way content is created and consumed online. TikTok’s appeal, apart from the musical aspect, is that anyone can create and be discovered. You do not need fancy equipment, a special camera, or even a computer! Simply pick up your phone, create and post. TikTok’s advanced algorithms have made it so easy for users to be discovered through the homepage of the app, that many have become overnight celebrities from casually posting their videos. What this means is that, by publishing relevant videos to the app, the app will then serve your videos to users it thinks will enjoy them. And it does this really well.
TikTok’s content discovery tools aside, it’s just plain fun. TikTok frequenters are starting trends, engaging with one another, and influencing culture with their videos, under a minute.
So what does this mean for business?
Start making TikToks!
Have some fun with it, get creative and have your staff join in on the fun as well. Any and every business can get involved and all it takes is a phone and some internet. TikTok’s engagement metrics are out of this world and businesses can stand to generate a truly engaged audience with the right creative and some consistency.
We compiled some of our favourite TikToks for you to watch and get inspired! Check them out below, and reach out to your favourite Connectors at #TeamBTI to get started with the right TikTok strategy to boost your business engagement online and acquire a new audience:
DOMINO’S
NBA
ZACH KING
@zachking Moonwalking with my $4 @chipotle #Boorito on Halloween. Did I do it right? Comment below #ad ♬ Strange Affair - Ronald Stein
GYM SHARK
BRITTANY BROSKI
@brittany_broski y’all can stay mad. Me n Posty stay dressin 😎 #ThousandDollarCrocs @crocs #sponsored ♬ original sound - Brittany
LATEST POSTS
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
News From The Studio – May 2025
From celebrating team wins to sharing fresh ideas and inclusive culture moments, we're building on momentum and shaping what’s next at BTI.
Branding for Dual Audiences
Digital platforms have removed the clear divide between business buyers (B2B) and end consumers (B2C). This overlap demands a brand that can flex without losing focus. A unified brand identity builds recognition, trust, and growth regardless of who’s on the receiving end.