Television Commercial
for Conversion

Cost-effective strategic solution for greater reach


Vanguard Law Group is an innovative team of lawyers who specialize in Real Estate law. After gaining success on digital and print media platforms, the Vanguard team was ready to step up to achieve a greater reach. The company was looking for an affordable yet effective solution to reach out to a larger audience and achieve a higher conversion rate in sales.


BTI Brand Innovations took up the challenge to find a solution on a limited budget. The BTI team recommended running a commercial at primetime on CP24 to generate awareness and lead generation. BTI conceptualized, storyboarded and produced a video by leveraging existing footage and combining it with stock images, along with new video footage to effectively reach a large target audience in the most cost-effective way.


The commercial ran for 4 straight weeks on CP24, giving tons of exposure to Vanguard Law Group. This communication didn’t only increase the brand recall value but also helped to generate more inquiries and conversions.

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