VOLUNTEER MBC - BRAND STORY VIDEOS
Using storytelling to connect the community
United through volunteerism
Volunteer MBC is a multi-faceted organization, serving our community, not-for-profit organizations, and a wide variety of stakeholders. Our challenge was to work with existing video and photography to tell their story in a way that would appeal to all audiences while emphasizing their key communications objectives.
BTI wrote, designed, and directed a video telling the story of Volunteer MBC’s humble beginnings and how they have evolved over the years to be the relevant and bustling organization they are today. We also used this opportunity to announce their new branding, another step in their evolution.
The result is a compelling story, narrated by our client-partner. The video lives on their website and YouTube, and was also repurposed in small segments for use in advertising and social media. It is a passionate and descriptive testament to the power of volunteers and their impact on all of us.