Marketing Insights Blog
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
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LATEST POSTS

Creative concepts for rebranding or rebrand in marketing
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
Include Animation And Videos In Your Marketing Strategy
Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.
News From The Studio November
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?

The Cultural Connection

Canada’s demographic landscape is changing, and with it, consumer expectations. Today, one in four Canadians is an immigrant, and that number is expected to grow over the next decade. For brands, it’s no longer enough to simply be seen. Marketing must evolve.

News From The Studio – May 2025

From celebrating team wins to sharing fresh ideas and inclusive culture moments, we're building on momentum and shaping what’s next at BTI.

Branding for Dual Audiences

Digital platforms have removed the clear divide between business buyers (B2B) and end consumers (B2C). This overlap demands a brand that can flex without losing focus. A unified brand identity builds recognition, trust, and growth regardless of who’s on the receiving end.