Whirlpool Canada

Every Day, Care

Challenge

Support the Whirlpool brand “Every Day, Care” campaign with the creation of promotional material to be displayed in store and on-line.

Solution

BTI implemented Whirlpool’s “Every Day, Care” campaign into all promotional creative including ad-slugs and customizable digital ad-mats to drive traffic in-store. POP on appliances and comprehensive brochures showcasing entire product lineups by use of a step up “plan-to-sell” tool educated consumers and assisted retail sales associates in-store.

Result

The newly designed marketing material drove increased traffic into retail locations. Brochures with the plan-to-sell along with POP assisted the retail associates in closing the sale. As a result, Whirlpool brand saw a significant increase in sales against projections.