WHIRLPOOL CANADA

Exciting Event Attendees

An impressive way to add sizzle to any event

Challenge

How do you create excitement for attendees at a learning event? BTI has been creating signature events for years with thousands of Retail Sales Associates (RSAs) attending. We were tasked with developing a solution to create some excitement and hype to energize the attendees and set the tone of the event.

Solution

BTI recommended starting off each event with a sizzle video. The videos would provide a teaser of what the RSA would be experiencing and learning at the event, along with key brand messaging. To add to the hype and excitement, the video was introduced at the beginning of each event session with loud energetic music and dramatic lights moving to the beat of the music

Result

Over our 7 year partnership, our work with Youth Without Shelter has become second nature. Their event success measured by donations out-performed the years prior to work with BTI. Their online assets are clear, consistent and tell the Youth Without Shelter story in a way that is inclusive to all audiences while inspiring action on every page.

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