WHIRLPOOL ROADSHOW
Connect. Discover. Engage.
Bridging the Gap Between Sales Associates and Consumers
Challenge
Every year Whirlpool Canada needs to turn retail sales associates into brand advocates at their Innovations Roadshow. A cross-country event that features the latest and greatest products from their appliance brands KitchenAid, Maytag and Whirlpool.
Solution
BTI provided a turn-key solution from generating sign-ups to customized invites to booking venues, planning set-ups, logistics, on-site management and event graphics. BTI even created a breakthrough idea that turned cold hotel conference rooms into multi-media home experiences. On top of all that, BTI produced the Roadshow Innovations Guide – a comprehensive sales tool containing every product feature that allowed attendees to focus on experiential learning.
Result
Together we created thousands of personal engagements with a whopping 96% satisfaction rating. Best of all, the Roadshow set an all-time attendance record and positioned Whirlpool to have an all-time sales record. BTI is proud to have been awarded a Platinum Hermes Award and a Silver Summit Creative Award.