This month we celebrated Shashi, BTI’s Operations Manager, for 20 years with BTI. It is not every day we are fortunate enough to celebrate such a wonderful milestone, so we pulled out all the stops to make it special. We spent the day celebrating Shashi with treats, kind words, and...
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Why You Should Include Animation and Videos in Your Marketing Strategy.
Posted by Naina Trivedi on November 22, 2022
If your company produces any sort of product or provides services, having an effective marketing strategy can make or break your business.
In the past, people believed that having big marketing budgets would solve all the problems, but now we know that effective targeting, eye-grabbing messaging, research, unique creatives, and originality are all the important keys to successful marketing.
If you want your ads to be original, creative and capture both the attention and imagination of your potential clients, you definitely need to consider using videos and animation in your marketing strategy. As the attention span of our audience keeps reducing year by year, it is very important that you grab their limited attention span quickly and get them hooked to read your entire messaging, and then retain it for future purchases. From animated gifs to animated commercials, these are some of the best marketing tools out there, and they consistently offer excellent ROI.
In this blog, we’ll explain why your company should consider using videos and animation in marketing. Whether you have a big or small business, you absolutely cannot afford to have a bad marketing strategy with low conversion. Read on and learn why your brand needs videos and animation.
1. Stand Out from the Ad Clutter
The average person sees tens and hundreds of ads daily. On billboards, websites, social media, and television — we are always surrounded by ads. To most of us, the ads have become indigestible white noise to which we barely pay any attention.
To overcome viewers’ mental blocks and entice them to pay attention to your ads, you need to create a unique advertisement experience, and one of the best ways to do so is by incorporating videos and animations. As the use of animation in ads is rare and signifies quality, it will automatically draw viewers’ attention and encourage them to take tangible action.
2. Animation Marketing is Very Cost Effective
The lack of budget is one of the greatest problems for most small and medium-sized companies when it comes to trying to start and expand their marketing campaigns. While text ads are relatively affordable, other types of ads can be somewhat expensive.
On the other hand, animated video content is very affordable, and it has excellent ROI, as it grabs the attention of viewers and encourages them to take action. You are not just limited to full video ads. You can try out gifs, animated banners, and loops as per your budget.
3. Animated Videos Can Be Easily Updated or Edited
In the digital age, it is very important to keep up with ever-changing trends and constantly adapt your messaging or your ads according to changing markets, consumers and the environment. Instead of reshooting the entire video, rethinking new creatives and starting from scratch, animated videos have an unfair advantage in this manner. You can always tweak your messaging or aesthetics to appeal to new audiences. This makes your marketing very flexible, time effective and less expensive, giving you an edge over your competitors.
4. Animated Videos are Shareable and Can Go Viral
Huge proportions of marketers (92%) continue to value videos as an “Important Part” of their marketing strategy, according to Wyzowl report. These numbers are not only high as the animations grab people’s attention, but creative and original animations are very sharable and even have great potential to go viral. Videos have the advantage of integrating easily into most social media platforms, which is a great way to reach the right audience at the right time. Not only are these videos a great ROI, but if your videos go viral, then it’s free PR!
5. Quick and Excellent Method to Communicate Your Message
Communicating about your product or service in a unique manner that can grab your audience’s attention can be very complicated, but animation can easily solve that. With the help of accompanying graphics, music and other assets, video animation helps you get your message across quickly, clearly, and economically, which make your marketing campaigns more effective.
To summarize, animation and videos can be one of the most powerful marketing tools. It has great potential to reach more audiences than any traditional tools, is very cost-effective, editable and opens the gate to drive more engagement and conversations with new audiences.
Here are some examples of BTI’s successful GIFs, videos and animations curated for our client partners.
Now that you know all about the importance of video and animation in your marketing strategy, book a call with BTI to walk you through some of our success stories and how BTI can help you integrate this powerful tool into your marketing strategy.
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