YOUTH WITHOUT SHELTER
Using Communications
To Serve the Community
Supporting Local Not-for-Profit with Synergistic Marketing that Matters
Challenge
Youth Without Shelter is a local not-for-profit service that is working tirelessly to end youth homelessness. When they came to BTI they were working with an exhausted budget, minimal branding, a website that was not fully optimized and creative assets in need of some TLC.
Solution
BTI’s first order of business was to unify YWS’s brand message with consistent marketing and communications efforts that reflected their goals – to drive donations, engage volunteers and nurture youth in need. This meant branding and collateral development to support the shelter’s various fundraising events, providing creative and strategic counsel throughout the development of their custom website, as well as providing creative feedback and back-end website development as they transferred their coveted holiday fundraiser into an interactive online experience.
Result
Over our 7 year partnership, our work with Youth Without Shelter has become second nature. Their event success measured by donations out-performed the years prior to work with BTI. Their online assets are clear, consistent and tell the Youth Without Shelter story in a way that is inclusive to all audiences while inspiring action on every page.
