MAXVALUE CLEANERS
Turning Insights into Understanding
Data-Driven Business Development
Challenge
MaxValue Factory Direct Cleaners launched a dry cleaning service that aimed to revolutionize the traditional dry cleaning brick-and-mortar experience. Armed with abundant industry knowledge and insider insight guiding their vision, our client partner recognized an appetite for change in the market, but wanted to ensure the concept would resonate with the masses. In an evolving Canadian market with lingering economic uncertainty post-pandemic, they turned to BTI to help them gather the necessary insights to make data-driven decisions and ensure a successful launch.
Challenge
MaxValue Factory Direct Cleaners launched a dry cleaning service that aimed to revolutionize the traditional dry cleaning brick-and-mortar experience. Armed with abundant industry knowledge and insider insight guiding their vision, our client partner recognized an appetite for change in the market, but wanted to ensure the concept would resonate with the masses. In an
evolving Canadian market with lingering economic uncertainty post-pandemic, they turned to BTI to help them gather the necessary insights to make data-driven decisions and ensure a successful launch.
Solution
BTI did all of the research required in order to identify key metrics including, population demographics and psychographics, industry trends and insights into the target audience. This information was used to construct intricate audience personas to guide business development and marketing decisions. Quantitative surveys were developed to validate research findings, building confidence in the BTI recommended approach. At every touchpoint, the project was approached strategically and backed by data.
Solution
BTI embraced our client partner’s passion for innovation and began on a journey to build the business and brand from scratch. Our brand-building strategy included in-depth consumer and market research with a comprehensive PESTLE and SWOT analysis to understand the Canadian dry cleaning landscape. Based on the insights received from this analysis, BTI developed a name, MaxValue Factory Direct Cleaners, along with a business plan focusing on 4Ps (Product, Price, Place and Promotion). The business plan involved market segmentation, target market analysis, financial model development, pricing strategy development, and distribution channel analysis. Once the business plan was set, BTI translated learnings into a comprehensive suite of brand materials that included developing a brand foundation, a clear positioning statement, a compelling elevator pitch, and an authentic brand story. These elements formed the foundation for MaxValue Cleaners to establish a massive digital presence in lieu of a traditional brick-and-mortar store location.
Result
With a solid foundation built on insights and understanding, MaxValue Cleaners confidently proceeded with business development, pre-launch and launch marketing strategies to a captivated and eager audience. Thanks to in-depth insights, they were able to respond confidently to shifts in consumer behaviour and proactively prepare using language and marketing tactics that resonated with their target audience. The data and strategy generated by BTI served as a compass for the development of the brand, and as a result, MaxValue Factory Direct Cleaners already boasts a fan base of anxiously waiting customers.
Result
With a solid foundation built on insights and understanding, MaxValue Cleaners confidently proceeded with business development, pre-launch and launch marketing strategies to a captivated and eager audience. Thanks to in-depth insights, they were able to respond
confidently to shifts in consumer behaviour and proactively prepare using language and marketing tactics that resonated with their target audience. The data and strategy generated by BTI served as a compass for the development of the brand, and as a result, MaxValue Factory
Direct Cleaners already boasts a fan base of anxiously waiting customers.
