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Shopper Marketing – Boosting Brand Success with BTI Sales Solutions
Posted on July 25, 2023
Brands today face a barrage of competition for consumers’ attention.
Thanks to an increase in players across every major category—capturing your target audience’s attention and loyalty can not be an afterthought. At BTI, we are always thinking about how to set our client partners apart from the competition. That’s why we built BTI Sales Solutions, our new service offering that helps brands drive sales and shift consumer behaviours.
Shopper marketing is one of the strategies we use to approach the in-store experience. By focusing on understanding and engaging with customers at the point of purchase, we can unlock new avenues for growth and create lasting connections beyond the storefront. In this article, we will explore shopper marketing—and how brands of all kinds can leverage it themselves
What is Shopper Marketing?
Shopper marketing combines consumer insights, retail expertise and marketing techniques to influence purchasing decisions at the point of sale. It recognizes that the shopping experience itself can significantly impact consumers’ choices and aims to optimize this experience to maximize your brand’s exposure and increase sales. By delving into the mindset of consumers during the shopping journey, brands can tailor their marketing strategies to appeal directly to their target audience’s needs and preferences.
Key Benefits of Shopper Marketing
There are many benefits to including shopper marketing in your sales strategy, including:
Enhanced Consumer Understanding—a prerequisite for shopper marketing is a deep consumer understanding to uncover insights related to current shopping behaviours, motivations and the decision-making process. This data enables us to develop personalized marketing strategies to create more relevant and impactful campaigns.
Targeted Promotions—armed with comprehensive consumer insights, brands can design targeted marketing campaigns and promotions that resonate at the right moment. By creating context-specific messaging, brands increase the likelihood of influencing purchase decisions, driving sales and building brand loyalty.
Increased Retailer Collaboration—shopper marketing builds connections between brands and retailers. By aligning their goals, strategy and resources, brands can work together with retailers to create campaigns that are mutually beneficial—enhancing the shopping experience AND driving sales. This also means better merchandising, category management and increased brand visibility.
Long-term Brand Loyalty—By delivering positive shopping experiences, brands can cultivate long-term relationships with meaning. Shopper marketing facilitates personalized, relevant touch-points through the customer journey, increasing brand loyalty long-term. This loyalty translates to increased repeat purchases, positive word-of-mouth, and, ultimately business growth.
Brands today must adapt to the changing dynamic of consumer behaviour. Shopper marketing offers a synergistic approach that focuses on engaging consumers during their shopping journey with meaningful connections that drive sales. By investing in consumer insights, collaborating with retailers, and leveraging effective in-store activations, brands can differentiate themselves, enhance brand loyalty, and ultimately achieve long-term success. As the retail landscape continues to evolve, embracing shopper marketing becomes increasingly critical for brands looking to secure a prominent place in consumers’ hearts and shopping carts.
Can your brand benefit from the synergy that results when sales and marketing come together? Contact BTI today.
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